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Lead UX Strategist

We are a newly spun out highly profitable and fully funded corporate start-up (Summer 2020). We have clients and an existing business running today, and now we are going digital aiming for the global market.

We are in the midst of transforming a consulting business model into a fully-fledged digital and SaaS-based software model. The aim is to build a full design suite comprising of multiple digital products in different tiers along with an eco-system of community and training material. First offering will be a dashboard and next is an analysis algorithm able to decipher any 3D model of a product to point out weaknesses.

The aim is also to be at the desktop of all mechanical engineers developing kinematic products – and as such create massive efficiencies in design and production of industrial mechanical products. We are about to build the digital platform of our existing manual services.

Our domain is Six Theta design – where you will be backed up by at least 10 mechanical engineers on the team delivering the analogue business model today. If you have an engineering background and find this domain and the clients and products we work with – we might hit a “burning desire” to be create much better and robust cars, chairs, life-saving equipment etc. then come along and let us make a difference together and take part in a “kick-ass” team with a hint of insanity working culture – no idea is too crazy.

We are looking for

  • A Lead UX Strategist meaning overseeing the full picture of UX, set the UX strategy and leading the way – though as part of a start-up you will run hands-on tasks yourself as well
  • Ability to set the course of a completely new digital product in a well-established business
  • To lead the way of UX, you will need around 5 year or more experience within digital product design
  • Experience with the UX suite of
    • design thinking
    • use cases
    • product scoping
    • gathering and convert user insights into product planning
    • create and manage customer journeys
    • set a direction for the user experience, wireframing
    • analyze pain points
    • jobs to be done and strategically prioritize problems to be solved
  • Target group experience – engineers working with extraordinarily complex 3D modelling (B-2-B) and/or to be “in the zone and domain” an Engineering or Mechanical Engineering background or education is nice-to-have
  • Business understanding and designing to support business models mindset
  • Great communication and collaboration skills

You will be one of the first people onboard going towards our 2023 target of breaking 100 high performing engineers and developers delivering a world class proprietary engineering and software solution to 250 global industrial companies.

We operate without formal management structures, as the team relies on smaller ad hoc teams to drive improvements.  You will be expected to assume a leading role because of your skills, experience, and personality – not because of rank or title.

As a person, you are an inspiration to the rest of the team, who needs to look up to somebody who’s equally comfortable in presenting ideas to the team and with getting into the details as a part of the UX team doing some of the hands-on stuff as well. You are ignited by the opportunity to give birth to new products and watch them grow.


We have proven our intellectual property merit with heavy hitters in product development across industries and geography. We advise clients on how to improve the design of their physical products, from the best carmakers to the people that deliver life-saving medical treatments to the dedicated guys and girls bringing renewable energy solutions into the world. We also help and nurture smaller start-ups, inventors, and companies to grow their business through breakthrough innovation products.

Our services support industrial product development in the field of robust design. We design and develop products, alone or in collaboration with clients, we help them improve their skills, through education or collaboration and we build their development frameworks to support better products and higher innovation levels. Our design suite will ultimately serve thousands of global industrial companies, with single services and integrated solutions – our aim is to have 50,000 individual users no later than 2025.

Our clients have different strategic agendas, but our core can support it – and even more so when we go digital. Our current client base counts 25 large companies, of which you will probably know 20, and a handful of X-clients of which you probably will know none – yet!

We had solid revenue growth and a 20%+ EBIT last fiscal year, despite COVID-19, and would be able to sustain a decent development speed using only internal funds. We are, however, fully funded for digital development for the next years with round two and three lined up from external sources. All the while growing a service business delivering the cash flow, clients, and lab opportunities for our design suite.


You may like that we also have the ambition to become the happiest company in the world while doing it.

And not just Friday-afternoon-with-champagne, won-another-new-client kind of happiness. But the kind of happiness that comes from making a positive difference in the world and being part of a value-creating unit in society. We believe that happiness comes from freedom to be yourself and to realize your full potential. It comes from having the support of the people you work with. It comes from being able to bring your whole self to work. If we can make you happy and motivate you to give your best performance every day, you win, our clients win, and we win. We respect the fact that we are all different and need different things to succeed. We run hyper-flex work schedule if you want or need it, we practice feedback and support personal development. We also stop to celebrate successes, learn from failure, and tell jokes.

The primary office is based in downtown Copenhagen, Denmark near to shopping, public transportation, café’s, and restaurants. The office location has everything you need with open spaces, meeting rooms, great coffee, genuinely nice and healthy canteen, since we are co-working with a consultancy firm.

We also have a pad in Gothenburg, Sweden, and a place to crash in Stuttgart, Germany.

Applicants outside of Denmark

We are able to make a remote hire if you are the truly spot-on candidate for this position. We can also assist with relocation if you would like an adventure and living in Copenhagen. We will get into a dialogue on the interviews of, how the best fit for both parties can be done.

Apply here on linkedin

We will need your motivational letter included in your CV on Our external headhunter Helle Nordved will be assisting us in this hire together with other positions. You are welcome to call Helle on +45 22197391. All inquiries will be handled in full confidentiality. The name of the client will be anonymous until the preliminary right match has been done, and you will sign an NDA to secure the clients confidentiality.

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